Twitter Ads Can Bring 25% Reduction in Nigeria Unemployment Rate- Akintoye

Stephen Akintoye, chief executive officer of Gileadbalm Group, said he received, with excitement, the news of Twitter expending its ads in Nigeria, as gesture is outstanding for small and medium enterprises (MSMEs) to leverage in promoting their products and services. 

Akintoye while fielding questions from Nigeria CommunicationsWeek said that at the moment, he cannot figure out the cons of Twitter ad entering Nigeria, rather a lot of benefits.

He said, “For example, I had to travel outside Nigeria to get Twitter ad so as to be able to do Twitter advert for clients who need it and it takes a lot of strategizing to be able to have your ads reach Nigerians.

“Even Now many of us travel outside Nigeria and open foreign account to be able to receive payment from other people through PayPal”.

Akintoye lamented that in spite the hypes of some international platforms to aid e-ecommerce, e-payments and digital marketing in Nigeria, there are still lots of barriers Nigerians and local businesses face in leveraging the profits of online business, particularly, “in an economy with high unemployment rate.

“About 25% unemployment can be wiped away through legitimate online businesses because big corporations in Nigeria do Twitter ad, only that they engage foreigners but with witted ad now in Nigeria, a lot of local company can take such jobs.

“Also SMEs can now use Twitter to promote their products and services well and this can result into massive increase in sales,” he said.

Twitter team on Wednesday expanded its self-service ads platform from 33 countries to over 200 countries and territories, including Nigeria.

According to Twitter's blog post, now, small and medium-sized businesses (SMBs) from any of the countries and territories can more effectively reach their target audiences on Twitter in 15 languages.

In addition, we’re happy to announce that there are now approximately 100,000 active advertisers on Twitter, including SMBs.

Since it launched Twitter Ads for SMBs over two years ago, the Company said they have heard from the clients about how they’ve used its creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements.

"And, with objective-based campaigns, reports, and pricing, it’s easier than ever for SMBs to drive results on Twitter while only paying for the actions that align with their marketing objectives.‎

With Twitter ads, you can:

"Select the best ad format for your campaign

No matter your objective, we provide the best ad format to help you accomplish your advertising goals. For example, you can use the Website Card if you want to drive high-quality traffic to your website. Or, you can leverage theLead Generation Card to collect leads directly within a Tweet.

"Our suite of creative formats enables you to captivate your target audience at all points of relevance throughout the day.

Reach your target audience

"Over the last few months, we’ve launched new targeting tools to help you connect with the right audience on Twitter. For example, event targeting allows you to target users engaging with live moments on Twitter, such as the Emmy’s, Labor Day, or back to school.

"Combined with our other powerful targeting types such as interest, keyword, username, device, location, and TV, you can be sure you’re targeting the right users, with the right message, at precisely the right time.

Track and analyze your results in real time

"We offer a number of analytics dashboards to help you measure your performance and optimize accordingly. For instance, the Tweet activity dashboard tracks your organic Tweet activity — showing you what content resonates most with your audience.

"Audience insights helps you easily discover valuable insights about your followers, the people who have engaged with your organic Tweets, your ad campaigns, or your tailored audience campaigns.

"And, you can easily install conversion tracking to understand the full conversion impact of impressions and engagements from your Promoted Tweets campaigns," the post read.‎