Tradenigeria Platform Launches For Interactive Business Growth

The Nigerian small, medium and large entrepreneurs sector has received a boost with the launching of Tradenigeria.ng, an interactive business based platform, anchored on promoting entrepreneurship, business development and market growth in the country.

“With Nigeria’s current economy no longer relying on oil and gas, the silver lining is that this creates more opportunity for innovation and entrepreneurship to emerge. Nigerians are entrepreneurial by nature, and combining this drive with technology is one of the clear ways to ensure that businesses are highlighted and receive the traffic and client interest that they need in order to succeed.” said, Ms. Michelle Smellie, director of TradeNigeria.ng.

According to her, the business platform aims to fill a gap for businesses to launch their products into the market, learn best practices on how to succeed in business in Nigeria as well as to be motivated by the story of other successful businesses in Nigeria.

“Nigeria is a tough market and there are those that are sinking and those that are swimming. TradeNigeria.ng aims to be the support system for everyone looking to develop and grow their Nigerian based businesses, including global companies entering the market,” Smellie said.

She said that advertising and digital marketing is a great way to engage with your clients as Nigeria has the highest number of internet users in Africa.

“The tradenigeria.ng model is not advertising, but creating awareness through the sharing of your company story, which engages your core audience. The well- priced, and digital marketing solutions that Trade Nigeria offers allows your client to be targeted. By telling your story through Trade Nigeria, you will effectively reach your potential clients and in turn, translate your product (s) and /or story into sales and growth.

“Previous Clients who have been featured on tradenigeria.ng can see an influx of traffic to their websites, products and services.

“Tradenigeria.ng is also offering a more holistic approach by bringing budding businesses closer to successful Nigerian entrepreneurs through their webinars and round tables”.

She added that this enables the audience members to have direct Q&A sessions and also get tips on how to make it in business in Nigeria.

“Trade Nigeria Platform through aims is to be most informative and interactive source for those aspiring to achieve their goals and have successful businesses in Nigeria and we are open to hear from the people through manager@tradenigeriamagazine.com. Expect to find in-depth articles and columns pertaining to business growth and establishment, entrepreneurship, career advancement, feature profiles and much more,” the director urged.