Digital Broadcasting to Boost Nigeria’s Image, Presence- CTO

Shola Taylor, secretary-general of the Commonwealth Telecommunications Organization (CTO), has said that digital broadcasting would boost Nigeria’s global presence in broadcasting.

Tayor who stated this at the pilot launch of Nigeria’s digital terrestrial broadcasting switchover held in Jos, Plateau State, said that Nigeria stands to benefit even more from a digital terrestrial broadcasting environment once fully deployed.

“I have personally witnessed how successful “Nollywood” films and series are in other corners of the world, such as in the Caribbean and in the Pacific islands where I have often travelled and where I can report here that people eagerly watch Nigerian films, and this change should help increase Nigeria’s presence in the global broadcasting market,” he said.

Taylor said that this change “must not be underestimated, because there is now an opportunity to produce and broadcast significantly more educational content and more localised content. Specialist television channels for health or education or tourism that were once too difficult or impossible to finance or set up are now possible today, helping ordinary citizens to access practical information more regularly and more readily.”

The CTO actively supports its members’ digital migration in a variety of ways, including by helping to promote their national industry.