Apps Economy to Hit 268 Downloads worth $77bn by 2017- InMobi

The market for mobile apps is already big, and it is just going to keep getting bigger, according to InMobi's State of Apps Install and Monetization 2014.

The report projects that by 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.

Through InMobi’s State of App Downloads and Monetization report, the researchers attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014.

They analyzed millions of impressions and installs served each month through the network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.

A summary of the Insights shows that Asia Pacific witnessed the highest growth in ad impressions and app installs as Android dominates iOS in share of ad impressions and app installs globally.

Countries with higher smartphone penetration witnessed slower growth in app installs App installs costs (CPI) and eCPMs are a function of smartphone penetration.

Germany is the most expensive iOS market with the highest CPI Index for iOS.

South Korea is the most expensive iOS country relative to Android.

Entertainment app installs grew by 273% Games maintained a consistent growth of 123%.

While Tablets earned developers higher eCPMs over Smartphones across iOS.